Optative Theatrical Laboratories is Montreal-based non-hierarchical dramatic collective whose mandate is to "theatrically challenge hegemonic thinking and oppressive systems."

OTL has been culture-jamming and performing critical theatre pieces since 1999 and has spearheaded the Reclaim The Main project.

For more, please visit www.optative.net

überculture was born in Montreal, QC in early 2003, and over the past few years has organized dozens of events, campaigns and projects designed to promote a diverse and independent cultural climate.

The Concordia chapter's (b)ad Trucks campaign, in conjunction with the Reclaim the Main project, led to the creation of Pub Partout.

For more, please visit www.uberculture.org

Guerilla Video Productions was created as a means to help activists with the power of video.

It has been documenting the Reclaim the Main campaign since the beginning, as well as various OTL and infringement culture jams.

For more, please visit www.guerillavideoproductions.com

The infringement is an interdisciplinary critical arts festival open to all artists and activists.  Founded in Montreal in 2004.  It has since spread around the world.

The festival boasts a strong culture-jamming component and featured the Reclaim the Main campaign in 2007 and 2008.

For more, please visit www.infringementfestival.com/montreal 

PubPartout is a satirical "marketing company" whose mission is simple:  to commodify every aspect of our culture. 

PubPartout members Brandon You, Mark Etting, Niche Marquette and Cheryl Older have been visiting city council meetings in support of ad trucks as well as various corporate advertisers on the main to offer their support.

For more, please visit www.pubpartout.com