Que pouvez-vous faire?
1. Informez vous, apprenez-en plus à propos du site Historique Main: http://www.pc.gc.ca/culture/proj/main/intro_f.asp
2. Regardez ces courts métrages sur l’abus corporatif des sites historiques.
3. Signez la pétition contre les camions-publicités circulant dans les rue @uberculture.org : http://www.petitiononline.com/badtruck/
4. Participez au Concours Capturez la corporation Coupable ! Prenez des photos et vidéos de l’abus corporatif sur le site historique La Main, notez le temps, le lieu et le délinquant et envoyez-les à ifmontreal@yahoo.com
5. Prenez note des promotions et publicités au penchant abusif, non éthique, vil ou immoral et BOYCOTTEZ leurs produits et services. Envoyez l’information pertinente à erik@uberculture.org, qui travaille sur la construction d’un Hall of Shame en ligne pour ainsi dissuader l’abus du site : http://www.uberculture.org/badtrucks
6. Familiarisez-vous à notre campagne
7. Demandez les marchands locaux de supportez et se joindre a la cause.
8. Faites de l’Action-Directe contre le spam corporatif et/ou en faire un Culture Jam
9. Envoyez une lettre a ce sujet a l’éditeur/TRICE d’un journal ou magazine auquel vous êtes abonnéEs.
10. Joignez-vous aux activistes locaux ! Contactez Jason C. Mclean a jc@optative.net
11. Envoyez des plaintes ecrites aux representants a montreal et ailleurs :
Maire De Montreal Gerald Tremblay, par ce site :
http://ville.montreal.qc.ca/portal/page?_pageid=163,261805&_dad=portal&_schema=PORTAL
Maire du Plateau, Helen Fotopulos : hfotopulos@ville.montreal.qc.ca
Maire de Ville Marie, Benoit Labonté: benoitlabonte@ville.montreal.qc.ca
Société de développement du boulevard Saint-Laurent: info@boulevardsaintlaurent.com
Conseil de la Patrimoine de Montréal: cpm@ville.montreal.qc.ca
La Ministre Québécoise de la Culture et Communications et de La Condition Féminine :
Par l’intermédiaire du site: http://www.mcc.gouv.qc.ca/index.php?id=1884
Michel Audy, Historic Sites & Monuments Board: hsmbc-clmhc@pc.gc.ca
Josée Verner, Ministre de l’héritage Canadienne: http://www.pch.gc.ca/pc-ch/min/verner/contact/index_e.cfm
Si vous écrivez au govenatrice general::
Her Excellency the Right
Honourable Michaëlle Jean
Governor General of Canada
Rideau Hall
1 Sussex Drive
Ottawa, Ontario
K1A 0A1
(no postage necessary)
SAMPLE LETTER
To Whom it May Concern,
I am extremely concerned about corporate violations against The Main
National Historic Site of Canada.
Montréal's Boulevard Saint-Laurent, more commonly known as The Main, is a legendary street. As the first street to stretch beyond the ancient fortifications of Old Montréal, it is renowned as a gateway of immigration, a multi-cultural boulevard, and the spine of Canada’s most artistic neighborhoods. To protect this vibrant thoroughfare, in 1996 The Main was designated a national historic site. The federal government suggests the fabled corridor must have a "sense of history”, and to protect it insists that “intrusive elements must be minimal".
“The Main” historic site is currently being violated by various corporations and subsequent unethical advertising techniques. Ad trucks clog the fabled street on a regular basis, joining other intrusive elements such as Television Billboards, Reality Advertisements masquerading as “Street Festivals”, hosts of marketers handing out flyers and samples, and other forms of corporate spam. These intrusions are effectively devaluing the site’s historic designation. Historic sites are regulated by the Historic Sites and Monuments Board of Canada, a branch of Heritage Canada. After complaints by artists and residents about the ad trucks and other “intrusive elements”, Executive Secretary Michel Audy wrote (on December 11th 2006): “It is the responsibility of site owners to ensure that the national historic site they own is operated to a standard that meets the principles for which the site was designated…The Main is the responsibility of the City of Montréal…”
By allowing the Main to be violated by ad trucks and other forms of corporate abuse, the Montreal municipal government is essentially failing in its responsibilities to protect the historic site. With the Plateau recently being declared “Canada’s most artistic neighborhood” in the H2W postal code area, there are complaints that the ad trucks (and other pervasive advertising) are contributing towards the “Disneyfication” of the historic site, essentially driving artists and the culture industry out. This disregard by municipal authorities is slowly disintegrating the Main’s cultural fabric, effectively ruining a federal historic site. As such, I urge you to take whatever action is necessary to protect the historic site from further abuse. I look forward to hearing from you.
Thank you.