OTL Blog

Today is the beginning of “MainFest”, a 3 day “street fair” on St. Laurent Boulevard, or “The Main” Historic site. The boulevard will be completely closed to traffic and is expected to receive an estimated 300 000 visitors. According to The Société de développement du boulevard Saint-Laurent (SDBSL), organizers of “MainFest” and other “street fairs”: [...]

Well before Time2Ad‘s giant billboard reared its obtrusive head on St-Laurent Boulevard, OTL’s Reclaim the Main campaign had been challenging corporate and monoculture intrusions our heritage site through culture jamming. Every summer during the street fairs we were greeted with a new corporate sponsor monopolizing a celebration that’s supposed to be for the people as [...]